Reputation Marketing is Crucial in the 21st Century

online-reputation-marketingDon’t Shoot Yourself in the Foot!

If your business is not actively involved in online reputation from a marketing perspective, you have shot yourself in the foot.

As a 21st century business owner, your track record is your most valuable asset. Whatever the nature of your business, it’s imperative that your clients, your vendors and also your employees believe that you are honest and trustworthy as well as efficient in supplying whatever items or solutions you bring to the marketplace.

In the crazy, uber-connected technical world that we live in today, it’s very easy for prospective consumers – and businesses – to look you up on the web and find information about you and your business. What that person finds when he searches your name or business online is what we are referring to when we speak of reputation marketing. And if the search results are anything less than strong, positive and specific to your business, you have a problem.

There are 2 main aspects to reputation management, and both of them need to be considered together for an online campaign to be successful.

Step 1: Being There

Putting a proactive and positive message out there is the first step. What, exactly, do you want prospective business partners or consumers to understand about you or your firm? If someone looks for your name, will he discover anything specifically about you, or is an Internet search instead going to present a bunch of details regarding other people and businesses with similar names?

This is your Brand Identification. Whether you are a consultant offering services or a business looking for clients, anyone who stumbles upon your name needs to instantly recognize what you are and what you do. What you mean. What you supply. What your brand is all about.

It’s absolutely crucial that you ensure good, precise information about your business is easily found on the net. If you don’t have a web presence, you can start by customizing a Facebook page, a Twitter stream and a LinkedIn profile. Those are the three outright bare minimum social media sites you should target. Naturally, you likewise require an engaging web site with your name or your company’s name, and all of the pertinent information concerning your business.

Step 2: Control

The 2nd aspect of reputation administration comes into play when something bad has taken place that has the potential to negatively affect your online reputation. When such an incident occurs, you must immediately move into containment and damage control mode. If a person Googles your name, will he discover that an individual has complained about your service? Will he discover that you have the same name as a wanted criminal?

Unfortunately, it’s very difficult to get negative information removed from most sites; it can take lawsuits as well as years of effort to rectify a single adverse or unjust comment. In fact, there are several websites that permit anonymous people to complain of problems – which may or may not be true – and that actively safeguard those individuals’ right to free speech.

Why You Need Help

It’s simply smart business – and essential in the digital age – to be positive in all aspects of your business. That means dominating search engine results with your very own info, something that requires the services of a good reputation management company to accomplish. Also, overcoming negative information on the Internet is hugely challenging and, again, requires the expertise of a knowledgeable individual skilled in such matters. Don’t leave your online reputation in the hands of amateurs. Your business and your success depend on a professionally managed online reputation.

The Importance of Social Media

social mediaAlthough social networking sites such as Facebook, Twitter, Google Plus and YouTube are perceived as standard elements of interactive communication, many individuals and businesses are struggling with how to use them. Users of all kinds use the sites to communicate and sustain relationships online. Whether for business or personal reasons, the available connections through social media sites can be helpful for online marketing when used correctly.

Connects Friends

Social networking sites connect people to friends and relatives who live at close proximity or far from each other. Users also have an opportunity to communicate with people in real-time. Indeed, social media marketing has reduced the need to make phone calls, as most users tend to focus more on chatting with their friends and followers. Further, updating your wall on Facebook will reach everyone you want and probably more, yet it only takes about 20 minutes.

Increases Website Traffic

Using Facebook, Google Plus and Twitter together can help a business generate more website traffic with social media. Since sharing videos, blog posts and other contents from your website offers your fans a reason to click-through and visit your site, they can easily be engaged once there. More clicks mean more traffic. To be certain, set up traffic-monitoring service, such as Google Analytics, to help keep track of the level of traffic the social networking sites generate. For more traffic, ensure that your visitors get a fast response as soon as they visit your site. This will help you to convert that additional traffic into business opportunities.

Social Interaction

With social networking sites such as Facebook, Google Plus and Twitter, you get to make new friends by expanding your network of friends. This is in addition to helping you keep in touch with family, friends and acquaintances.

Form of Entertainment

Facebook and Twitter are great time killers. They help cure boredom at the workplace, school or at home. Watching a stream of updates, whether deliberately humorous or not, from the network of friends you have built provides an inexhaustible form of pleasure. While people find some updates humorous, others find them relaxing. Music, games and videos accessible from YouTube also provide vast forms of entertainment. The sites provide means for escapism and stress alleviation.

Delivers Better Customer Service

Social media sites are often visited by customers who have support-related or pre-sales questions. Failing to answer customer questions makes a business to appear dishonorable. Hence, the need to engage customers through the social networking sites is critical. Real-time positive communication influences sales since it makes customers contented, which in turn encourages brand loyalty.

Drives Brand Differentiation and Building

Twitter, Facebook and Google Plus are known to build brand identity and awareness. With the use of these interactive tools, it is easy to establish the personality of a brand as well as give a company a voice that customers can relate to. Showing some personality or connecting with customers on an emotional level are both effective methods of making your brand become noticeable.

Promotes Content

Micro-blogging site such as Twitter promotes a business’ marketing content, as it provides a platform to post a comment to followers. The same applies in the case of Google Plus and Facebook. Content marketing can attract new strain of customers or maintain the current ones. To help raise awareness of the news post or blog article that you publish, make sure that you ‘shout’ about them on the social sites. Integrating social media with marketing content helps engage customers.

The Importance of Social Media Today

For more information on this subject and related ways to market your business online visit and fill out the Discovery form. Someone will contact you and discuss your goals and the preferred method to achieve them online.